Latest News & Blogs

Published: 18th August 2026

The Autumn and Winter Fragrances Consumers Love

When it comes to autumn and winter there are some defining flavours and fragrances that signal the ‘first day of autumn’ in the eyes of consumers. As soon as the Pumpkin Spiced Latte enters the menu at Starbucks, customers embrace their transition from summer to winter, and everything in between.

Published: 25th July 2026

Scent Marketing: What is it and how can it elevate your branding?

Many businesses carefully design the customer experience through lighting, music, interior design, colour psychology, and increasingly, scent. Often overlooked, smell is one of our most powerful senses because of its direct connection to memory and emotion.